1 min read
The residential solar industry has grown rapidly, but not without its challenges. Homeowners have seen companies overpromise and underdeliver, sometimes leaving projects unfinished or using high-pressure sales tactics that damage the industry’s reputation.
At Solar Source, we believe trust is earned through transparency, education, and a long-term commitment to our customers and community.
In a recent webinar, solar industry leaders came together to talk about how to rebuild trust and move the industry forward. Representing Solar Source, our Executive Vice President, Rick Gilbert shared how consistency, integrity, and skilled workforce development are key to long-term success.
Rick brings more than 20 years of experience and has overseen projects from Tampa International Airport to Guantanamo Bay. He also serves as chairman of the Florida Solar Apprenticeship Program, helping train the next generation of solar professionals.
Other respected voices included
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Heather Ransom
Director of Marketing and Strategic Communications at Solar Holler. Heather leads the company’s outreach and branding efforts across Central Appalachia, using storytelling and community engagement to promote clean energy adoption. -
Aaron Nichols
Solar Policy & Research Specialist at Exact Solar. Aaron focuses on clean energy advocacy, education, and content strategy, helping homeowners make informed decisions through clear communication and local partnerships. -
Kelsey Misbrener
Managing Editor at Solar Power World. Kelsey oversees the publication’s content, supporting solar installers and developers with industry news, best practices, and insights that promote ethical growth.
Together, the panel emphasized one core truth: trust isn’t built through sales tactics—it’s built by showing up, delivering quality, and putting people first
At Solar Source, we’re proud to lead by example and be part of the solution for a stronger, more trusted solar future.
Watch the full webinar to learn how Solar Source and others are doing it right:
Webinar Replay